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GRAPHIC DESIGN

The study deals with the design and development of strategies of communication and commercial art .

From the business image (logo, headed paper, brochure, etc) to communication of the product (still life, packaging, advertising campaigns, banners, etc) art direction and strategic design.

In short, the working method is as follows: on the basis of a brief that it is defined with the customer, a series of preliminary design proposals is defined (concept design) through vector designs, sketches, brainstorming, storyboard etc. related to the communication strategy to be adopted.

Once the idea has been identified, the solution to be developed, the executive designs in real format of the project are realised (scale 1: 1) in its several applications (video, print form, packaging, etc).

The study has at its disposal MAC and PC workstations, it uses as a standard of reference for the colour, the international PANTONE and RAL systems and is equipped with a photographic laboratory.